Social media
Managing
your Facebook profile
On Facebook, customers check a business before using its services and ask for recommendations in local groups. That is why we run your profile together with groups, events and recommendations.
Who uses Facebook today
The view that “nobody is on Facebook any more” usually comes from people whose friends have moved to other platforms. Many people in their thirties, forties and fifties still use Facebook, and they are typical customers of service businesses.
These are people deciding on a renovation, new windows, a wedding venue for their child, an accounting firm or a construction company. They have a specific need and are looking for a proven contractor.
What has changed is how people use the platform: they read groups, check events and look for recommendations more often, and browse company posts less often.
Local groups and recommendations
Many towns have groups where residents ask for recommendations: a plumber, a photographer, a window company, a mechanic. Other residents answer under such a question, and their answers often influence the choice of contractor.
Being present in these places takes tact. Posting an offer under every question risks removal by the moderators and leaves a bad impression. It is better to answer questions in your field factually, even when it does not lead straight to a job.
We help you organise this: we point out groups worth your attention, set rules for posting and prepare answers to recurring questions. Some businesses then handle it themselves, because a comment from the owner looks more credible than a post by an outsider.
When someone in a group recommends your business, a potential customer usually checks your profile. A last post from two years ago can weaken that recommendation.
Putting your profile in order before we start publishing
Company profiles are often neglected in ways the owner does not notice, because they see them from the admin panel rather than through a customer's eyes. At the start, we check and fix:
- Current contact details, address and opening hours, including on public holidays
- A business description that says specifically what you do and for whom
- Cover photo and profile picture in line with your brand identity
- A completed services section
- Recommendations switched on and configured
- An automatic reply in messages with a realistic response time
- A pinned post answering customers' most common question
- A link to your Instagram profile, if you run both
Events: who they make sense for
An event works simply: a person who marks interest gets a reminder, and their friends may see this information.
We run events for businesses that actually organise something: open days, trade fairs, workshops, seasonal sales, concerts, industry meetings. We do not create events without a real reason, because they disappoint the people who showed interest.
For event venues and in food service, events are often an important part of the plan. We then run them separately, with a schedule of reminders before and after the event.
Recommendations and working with reviews
Recommendations on your profile work much like reviews on Google Maps: customers read them before getting in touch and look at how the business responds to criticism.
We collect reviews on an ongoing basis. We agree when to ask for a recommendation: right after the service is finished, with a direct link, so the customer does not have to look for anything.
We reply to all reviews, positive ones too, briefly and to the point, without copying the same formula under each one. With negative ones, we stay calm, reply publicly and propose a solution in a private message.
- Messages left unanswered for several days
- Outdated opening hours, especially over the holiday season
- The same reply copied under every review
- Posting an offer in one local group after another
- Events created without a real reason
What content we publish on Facebook
For service businesses, we mainly publish three types of content: projects step by step, answers to customers' recurring questions, and your people at work.
We choose the format to suit the material: a short vertical video, an album with several photos or a single photo. We put the key information in the text of the post. Reports show what works best for you, and we adjust the proportions accordingly.
We do not copy content identically between Facebook and Instagram, because each platform works differently. We describe the differences under Instagram management.
Fast and efficient delivery, I can give five stars and recommend them with full confidence.
Profile and advertising in one plan
Someone who sees an ad often visits the company profile too. If the profile looks abandoned, the ad loses credibility.
It also works the other way round. Posts that got the best reactions become material for ads, because the audience has already responded to them.
When we run both areas, Facebook Ads campaigns use material from the profile, and on the profile we answer questions that appear under the ads.
Scope and cost of management
We charge monthly, based on the agreed number of posts and scope of moderation. Putting the profile in order is billed once. We price every project individually and prepare a free quote within 24 hours.
| Option | What it covers |
|---|---|
| Basic | Posts and moderation on working days |
| Extended | More posts, events, reviews, short videos |
| Local | Extended scope plus presence in local groups |
| Profile clean-up | One-off: descriptions, sections, graphics, settings |
We recommend the local option to service businesses working in one city. It combines well with local SEO.
Working together
How we work together, step by step
Profile review
We check settings, descriptions, reviews and how the profile looks through a customer's eyes.
Clean-up
Contact details, services sections, graphics, automatic replies, recommendations.
Content plan
Post categories, rhythm and a seasonal calendar matched to your industry.
Posts and moderation
Content at an agreed pace, replies to comments and messages.
Local presence
Groups worth your attention, posting rules, ready answers to recurring questions.
Report and adjustments
What worked, what we are changing next month, which content to move into advertising.
Questions
Frequently asked questions
It depends on your customers. For service businesses with local customers aged over thirty, usually yes, mainly because of groups and recommendations. For brands aimed at very young audiences, less often.
We agree the number of posts together with the scope and put it in the contract. It depends on the industry and how much material there is to show. A steady rhythm matters more than the number, and posts published just to hit a number do not help.
We can, but we often suggest the owner or an employee does it, because a comment from someone at the business sounds more natural in a group. We prepare the rules and ready answers to recurring questions.
The profile remains your property, and we get permissions to work on it. We do not run profiles from our own account and we do not make it hard to end the cooperation.
Yes: we reply to all of them, agree how to ask customers for recommendations and prepare rules for responding to criticism. We do not buy reviews and we advise against it.
Yes, as a separate Facebook Ads service. When we run both areas, we coordinate them in one plan.
Related services
What else may be useful
Your city
Facebook management in your city
For each of these cities we have a separate page describing the local market and how we work with companies there.
Let's put your Facebook profile in order
Send us your profile address. We will do a free review and point out what to fix first, whatever you decide about ongoing cooperation.