Photo and video

Virtual tours
3D and 360°

A virtual tour lets people look inside before they arrive: a hotel room, a wedding venue or a show flat. Viewers choose where to go and what to look at more closely.

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Hotel lobby interior 360°a complete view of the interior
360° tour Google Business Profile Info points Floor plan Embedding on your website Viewing statistics Mobile version Combined with a drone session
2–6 htypical on-site session time
0apps for the client to install
VRheadsets optional, phone and computer with no extras
Mapspublished on your Google Business Profile

What a virtual tour is and how it differs from a photo gallery

A photo gallery shows selected fragments, in the order the author chose. In a tour, viewers move between points and look around in every direction.

A tour shows the interior as a whole and in its real proportions, so viewers do not have to guess what was left out of the frame. When renting venues, in hotels and when selling flats, this is an important part of the decision.

Technically, a tour is a set of spherical photos joined into one coherent space. It opens in the browser on a phone, tablet or computer, with no app to install.

Spherical panorama wrapped into a ball

Where a virtual tour works best

Wherever the decision depends on the interior and travelling there costs the client time. The further the client is from the venue and the harder it is to arrange a visit, the more useful it is to be able to view it from home.

  • Hotels, guesthouses and agritourism farms: rooms, shared areas, grounds
  • Developers' sales offices: show flats and unit layouts
  • Wedding venues and event spaces: the interior in different arrangements
  • Car, furniture and exhibition showrooms: a display open at any time
  • Clinics, surgeries and medical centres: an interior to see before the first visit
  • Fitness clubs and schools: facilities and equipment
  • Restaurants: the interior, the garden, a room for private events
  • Industrial sites and warehouses: a presentation for trade partners

What you can include in a tour besides the view itself

Interactive elements answer the viewer's questions right where they come up.

Most often these are info points tied to specific places: a description of the room, dimensions, detail photos or a short video. Add to that a floor plan that shows the overall layout from above, so viewers always know where they are.

For accommodation and event venues we usually add a link to the booking form from within the tour. Interest then turns into an enquiry with one click, without going back to the website and looking for contact details.

ItemWhat it gives youWhere it works
Info pointsDescriptions, dimensions, detail photos and videos in a specific placeDevelopers, showrooms
Floor planA view of the layout from above, orientation in the buildingHotels, offices, clinics
Embedded videoDrone footage or a presentation filmVenues with grounds
Link to bookingContact without leaving the tourVenues, hotels
Viewing statisticsWhich rooms attract interestEvery venue

A tour in your Google Business Profile

A tour can be published on your website and in your Google Business Profile on Google Search and Maps. A client looking for a business nearby can then look inside straight from the search results.

A tour complements, but does not replace, work on your Google Business Profile, which we describe under local SEO.

Publishing on Maps has technical requirements for the quality of the photos and the way they are taken. We prepare the material to meet them from the start.

Office interior with workstations

How a session works and how long it takes

We start with a site visit or a call with the floor plan of the building. We set the photo points, more densely in places that matter for the decision and more sparsely in corridors. The number of points determines how long the session and later processing take.

Preparing the interior is the client's job and it matters a lot. A tour shows the interior exactly as it is, including the boxes in the corner, the cables on the desk and the crooked sign. We suggest what to tidy up and schedule the session for a quiet time.

An on-site session usually takes 2–6 hours, depending on the floor area and the number of points. We deliver the finished tour with an embed code within 3–5 working days. We carry out sessions in the Lublin region (Lubelskie Province) and in Warsaw.

For venues with grounds, the tour can be combined with a drone session in a single trip: aerial shots show the surroundings and access, and the tour shows the interior. We show footage from our drone sessions on cyfrowenagrania.pl.

The thing people forget

A tour records the interior in one specific state. It is worth scheduling the session after renovations and seasonal changes, because updating a single room requires another trip.

Embedding on your website and performance

We embed the tour so that it does not slow down the page: it only starts after a click on the preview.

We also prepare a mobile version, because the limitations on a phone are greater. We check how it works on a slower connection and whether touch controls clash with scrolling the page.

If the website is slow on its own, we tell you before embedding. In that case it is worth starting with a website audit.

  • A tour that loads automatically every time someone opens the page
  • No version adapted for phones
  • A session in an untidy interior
  • Photos that do not meet the requirements for publishing on Maps
  • A presentation hosted only by the provider, with no option to move it

What the tour statistics measure

A tour provides data a photo gallery cannot: how many people opened it, how long they spent inside, which rooms were viewed longest and where people stopped browsing.

In event venues the data shows which spaces attract interest, and in sales offices which flat layout people look at longest. These findings are also useful when presenting the offer on site.

What the cost of a virtual tour depends on

The cost depends mainly on the floor area and the number of photo points, and secondly on extra elements (info points, floor plan, embedded video) and on hosting the presentation with statistics. Typical jobs look like this:

Type of jobExample
Smaller venuePractice, salon, smaller restaurant
Medium venueBoutique hotel, wedding venue, showroom
Large venueSeveral floors, many rooms
Hosting the presentationTour hosting and viewing statistics

We price every tour individually. Travel outside Lublin is charged and agreed in the quote.

Working together

How we work together, step by step

  1. Site visit

    We look at the venue or go through the plan, and set the photo points and extra elements.

  2. Preparing the venue

    We suggest what to tidy up and schedule the session for a quiet time.

  3. 360° session

    Spherical photos from every planned point, with lighting control.

  4. Building the presentation

    Linking points, floor plan, info points, descriptions and links.

  5. Embedding

    Publishing on your website with click-to-load, a mobile version and your Google Business Profile.

  6. Statistics and updates

    A viewing report and changes to the presentation when the venue changes.

Questions

Frequently asked questions

No. The tour opens in the browser on a computer, phone or tablet. VR headsets are an optional extra.

Usually 2–6 hours, depending on the floor area and the number of points. We deliver the finished presentation within 3–5 working days.

Yes, but it requires another trip and new photos in that spot. That is why it is worth scheduling the session after renovations and seasonal changes in the layout.

A tour can be published in your Google Business Profile on Google Search and Maps, and we prepare the material to meet the requirements for this. The tour complements the profile, but does not replace work on it.

Not if it is embedded correctly. The tour only starts after a click on the preview, so it does not weigh down page loading.

We hand over the files and the embed code. The presentation can be hosted by us or by you, and we do not block moving it elsewhere.

Show the interior before the client arrives

Tell us what kind of venue it is and how big it is. We will send you a free quote with suggested photo points and interactive elements.

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