SEO and visibility
SEO
for websites and online shops
We work on your site's technical side, content and links. We show you what we do, why we chose it and how to check whether it worked.
What SEO is
SEO is the work of making your site answer the questions people type into a search engine better than your competitors' sites do. It has three layers: technical (can Google read the site and does it load quickly), content (does it answer the query) and external (do other sites treat it as trustworthy).
It is ongoing work. Competitors develop their sites too, and Google changes its algorithm several times a year, so the effect of a one-off service is hard to sustain. That is why we work in monthly cycles and tell you upfront what will be produced in a given month.
We do not buy links from link farms and we do not create pages for cities you do not actually travel to.
What exactly we do as part of SEO
We set the scope based on the audit. It most often covers the following work:
- Initial audit: indexing, speed, structure, content, competitors
- Keyword analysis by intent, not just search volume
- Technical optimisation: Core Web Vitals, structured data, redirects
- Content for service pages and articles that answer questions
- Link building from relevant sites, without directories or spam
- Internal linking between services, the blog and local pages
- A monthly report with rankings, traffic and number of enquiries
Choosing keywords: intent matters more than volume
A common mistake when choosing keywords is chasing the phrases with the highest search volume. A local company will struggle to compete for a phrase like “websites”, and traffic from such a general query rarely turns into a job.
That is why we choose phrases by intent: does the person typing the query want to buy, compare or just read? Purchase-intent phrases are rarer, but they are the ones that lead a customer to send a request for a quote. We also assess the realistic chances: if the top ten results are held by large sites with thousands of links, it is better to pick a neighbouring phrase.
| Query type | Example | Why we target it |
|---|---|---|
| Transactional | “online shop quote”, “business website price” | They lead to a request for a quote |
| Local | “SEO agency Lublin”, “website design Zamość” | Usually less competition than for nationwide phrases |
| Problem-based | “shop loads slowly”, “site dropped out of Google” | The customer has a problem now and is looking for someone to fix it |
| Informational | “what is Core Web Vitals” | They build visibility before the customer makes a decision |
The technical layer: indexing, speed, redirects
Content will not work if the crawler cannot read it or the page loads too slowly. In technical audits we often find redirects left untidied after an old migration, thousands of URLs generated by filters, images at their original camera size and a sitemap pointing to pages that no longer exist.
Fixing the technical layer often gives the fastest effect in the whole project, because it unlocks content that already exists.
- Indexing: what Google sees, what it does not, and why
- Core Web Vitals and real speed on mobile devices
- Structured data: business, services, products, reviews, FAQ
- Tidy redirects and canonical URLs
- Sitemap, robots.txt and handling of 404 errors
If you want to see what state the site is in first, you can order a standalone SEO audit. You get a task list ordered by impact, which is useful even if you implement the changes yourself.
Monthly report with commentary
Every month you receive a summary: rankings for tracked phrases, search traffic, number of enquiries and the work completed. Plus a commentary: what these numbers mean and what we will do the following month.
The commentary makes it quick to spot a problem. Growing traffic without growing enquiries may mean poorly chosen phrases, and it is better to make that correction in the third month than in the twelfth.
How long it takes and what it depends on
The first changes are usually visible after 2–3 months, clear results after six. The pace depends above all on the site's starting point and how competitive the industry is. A service company in a smaller town usually gains visibility faster than a shop competing with nationwide chains.
The second factor is the pace on your side. If content needs expert review and approval takes two weeks, the project slows down however quickly we work.
I recommend working with them, the SEO for my shop really does bring results.
Link building without directories or spam
Links from other sites are still an important signal for Google. What counts is their quality and relevance: a link from an industry portal that people actually read carries different weight from entries in directories set up purely for linking.
We work with topical publications, expert articles and natural mentions, for example in project descriptions on partners' sites or in industry materials. It is slower than buying a package of links, but it greatly reduces the risk of a penalty and of rebuilding visibility from zero.
We also keep an eye on the link profile you already have. Sometimes, after past work with another agency, there are links left that now harm the site. In that case we clean them up before we start building new ones.
What the cost of SEO depends on
SEO is billed as a subscription. The fee depends on the number of phrases, how competitive the industry is and how much content needs to be written. We price every project individually and prepare a free quote within 24 hours. Typical scope options look like this:
| Scope | Who it is for |
|---|---|
| Local | A service company in one city, Google Business Profile and a few phrases |
| Standard | A company with several services and a regional area of operation |
| Shop or multiple locations | Large catalogue or a dozen or so cities |
| One-off audit | When you want to know what is wrong first |
We do not charge extra for reports or calls. If more content is to be produced in a given month, we agree it with you in advance.
Working together
How we work together, step by step
Audit and strategy
A diagnosis of the current state, keyword selection and an action plan for the coming months. You receive it even if you decide not to continue working with us.
Technical fixes
We fix whatever blocks indexing and slows the site down.
Content and linking
We write service pages and articles, build internal linking and earn links from external sites.
Cycle and adjustment
A report every month, conclusions and a change of direction based on the data.
Questions
Frequently asked questions
First changes usually show after 2–3 months, with clear results after 6. The pace depends on how competitive the industry is, the site's starting point and how quickly content is approved.
No. The order of results is decided by Google's algorithm, so we do not make that promise. We commit to the agreed scope of work, transparency and monthly reports.
We work in monthly cycles. SEO takes time, but we do not tie clients into multi-year commitments.
With a new site, the structure and content can be set up correctly from the start, instead of fixing mistakes years later.
Yes, if we narrow the scope. With a smaller budget we focus on local phrases and technical fixes. See local SEO.
Related services
What else may be useful
Your city
SEO in your city
For each of these cities we have a separate page describing the local market and how we work with companies there.
Let us check where you really stand in Google
Give us your website address and industry. We will send you a free initial assessment of your visibility and a proposed scope of work.