SEO
SEO training
for company teams
Training makes sense when your team works differently afterwards. That is why we show you what to change on your website and teach you how to check whether the change has worked.
When training pays off more than outsourcing the work
A company that publishes content regularly (service descriptions, posts, offer updates) either outsources it or writes it in-house, without a plan for search engines. The first costs a fair amount over a year, the second rarely brings results in Google. The third option is to teach the person who writes these texts anyway how to do it more effectively.
It is similar with online shops. The person who adds products to the catalogue does it every day. If they know how to build a title and description that has a chance of appearing in search results, every new product they add is done that way.
Training does not replace doing the work: someone still has to write the texts and fix the website. What it does teach is how to plan that work and check its results.
Basic workshop programme
We split the training day roughly in half: the first part is about understanding how things work, the second is exercises on your real content.
- How people actually search and how that differs from industry jargon
- Choosing keywords: free tools and judging whether a keyword is worth competing for
- Building a service page that has a chance of showing up
- Headings, titles and descriptions: an exercise on your own subpages
- Internal linking: how to connect service pages, posts and products
- Google Business Profile and local visibility step by step
- Reading data: what the statistics really tell you and what is just noise
- Recognising offers and practices that harm your website
Who our training is for
We put groups together by role in the company and adapt the programme to the participants' level. Someone who writes texts, someone who adds products and someone who decides on the budget need different knowledge, so each group has its own scope and format.
| Group | What we focus on | Format |
|---|---|---|
| Marketing and content writers | Content, keywords, subpage structure | 1 day with exercises |
| Shop staff | Product pages, categories, filters, descriptions | 1 day |
| Owners and management | Assessing results, budget, choosing a contractor | half a day |
| Mixed teams | Basics for everyone, then separate sessions | 2 days |
Exercises on your own materials
What participants work on matters a lot. An example prepared by the trainer fits the topic, because it was chosen to fit. Your own service subpage has real gaps, so it teaches better.
Before the training we ask you to point out a few subpages you want to improve and to give us access to your statistics. During the workshop, participants rewrite these subpages so that they can be published after the training.
The exercises also bring up technical problems the team was not aware of. These go on a short list to pass on to the person responsible for the website.
We run training when participants have a real influence on the website, because without access to the content they cannot apply what they learn.
On site or remote
We run training on site, in the Lublin region (Lubelskie Province) and Warsaw, and remotely. For on-site training outside Lublin, travel is charged and agreed individually, and we include it in the quote. We work remotely with companies from outside this area.
On-site training works better for a full workshop with exercises, because it is easier to look at someone's screen and spot the moment they get stuck. Remote training works better for dispersed groups and shorter formats.
We often combine one day on site with two shorter remote sessions in the following weeks. Participants have time to apply what they have learned and come back with specific questions.
We run the workshop with exercises for groups of up to eight people, so that the trainer has time to go through each participant's work. We train larger groups in lecture format only.
What you are left with after the training
Participants get materials in the form of procedures: how to prepare a new service subpage, how to describe a product, how to check whether a change has worked. Plus a list of things to put in place in the first month.
For thirty days after the training we answer questions by email. This is the period when participants apply what they have learned for the first time and questions come up that no programme can predict.
For longer cooperation we suggest a follow-up session after a quarter: we review what has been done and point out what to improve.
When choosing SEO training, watch out for:
- Training based only on other companies' examples
- A group too large to work through the exercises
- Participants with no access to the website and no influence on the content
- Materials that are theory rather than procedures
- No contact of any kind after the training ends
Training when taking over from an agency
Sometimes a company has worked on SEO with an agency and now wants to do it in-house. Training is then part of the handover, alongside documentation, access and a list of work in progress.
We run this differently from a standard workshop. We start with the actual state of things: what has been done, what is half finished, and what needs to continue so as not to lose the results achieved so far. Only then do we move on to teaching independent work.
For the next quarter we stay on in a support role: the team works independently, and we answer questions and check the direction once a month.
Recommended. A professional approach and high quality of service.
What determines the cost of training
We charge per training day for the group, not per participant. The price includes preparing the programme for your website, materials and email support after the training. The cost depends on the format and length of the training, on whether it takes place on site or remotely, and, for on-site training outside Lublin, on travel costs. We price every training individually and prepare a free quote within 24 hours.
| Format | Scope |
|---|---|
| Half a day, remote | An introduction for management or a single role |
| Workshop day | Full programme, exercises on your content |
| One day and two sessions | On-site workshop and two follow-up meetings |
| Handover programme | Training, handover of the work, a quarter of support |
If we are also doing other work for you at the same time, for example SEO, we treat team training as part of that cooperation.
Working together
How we work together, step by step
Setting the goal
Who is to be trained, what they should be able to do afterwards and what they influence in the company.
Preparing the programme
An analysis of your website and data, and exercises chosen on real subpages.
Workshop
A day of work in a group of up to eight people, half theory and half exercises.
Materials and tasks
Procedures to use at work and a list of things to put in place in the first month.
Support after training
Thirty days of answers by email, an optional follow-up session after a quarter.
Questions
Frequently asked questions
Yes. We adapt the programme to the group's level. With complete beginners we start from the basics, and the programme then moves more slowly.
Up to eight for a workshop with exercises. We accept larger groups in lecture format only, without work on your subpages.
Yes, if your company is in the Lublin region (Lubelskie Province) or Warsaw. Travel outside Lublin is charged and agreed individually, and we include it in the quote. We train companies from outside this area remotely.
Yes. Shorter formats and follow-up sessions work particularly well remotely. For a full workshop with exercises, on-site training gives better results.
Yes, in the form of procedures to use at work. Plus a list of tools, most of them free.
The basic programme covers organic visibility. We discuss advertising in separate sessions. If that is your main area of interest, see advertising campaigns.
Yes, we run this as a handover programme: training, taking over documentation and access, and a quarter of support during which the team already works independently.
Related services
What else may be useful
Your city
SEO training in your city
For each of these cities we have a separate page describing the local market and how we work with companies there.
Let's train your team on your own website
Tell us who is to be trained and what they should be able to do afterwards. We will prepare a programme based on your website and real subpages that need improving.